The Reconnected Life

Brand identity design

Project Goal: Design a brand identity and website that displayed the calm presence Tracy provides her clients.

Tracy Lingwai is a healing mentor and breathwork facilitator who helps other women find connection with themselves and the world around them. She is passionate about facilitating spaces for community and providing resources for healing.

Tracy reached out to me about a rebrand and website redesign because she felt she was ready to elevate her business and her offerings. She also expressed that she currently felt a lack of confidence in showing up in her business because she didn’t have a brand that truly represented her and her message.

The results

The process

The Solution

The Problem

After our initial strategy meeting, we came away with a few solid goals for the project:

Design a brand that accurately represents Tracy and her mission.
Lay a solid brand foundation for other marketing efforts moving forward.
Design a website that is easy to update and set up a blog that can be used as the basis for her content marketing efforts

The results

The Solution

The process

The Problem

We chose colors that represent growth, calm, and connection. The logo represents the elements of Tracy’s approach to healing that allow her clients to see impactful results. The website is simple, beautiful, and to-the-point.

While Tracy’s previous website was predominately text-based, her new site lays out the same information (with some strategic upgrades) in a way that is both easy to navigate and enticing to read.

The results

The Solution

The Problem

The process

Tracy was so thrilled about the results of our work together. She loved that her brand represented her personality and her unique approach to her work. The rebrand also help elevate her offerings and give her a new level of confidence in her business.

The process

The Solution

The Problem

The Results

In Her Words:

Working with Mary was a dream. She took my vision and created something beautiful. I appreciated the ease of communication, thoughtful discussion of ideas and creative vision, and genuine interest in who I was as a brand. The end result was something far better than I could have accomplished on my own.